We know, it can be hard wearing so many hats when you start a small business. Keeping on top of everything can feel daunting. The slog of social media can drain whatever marketing reserves you have. You know, you put up posts and it is crickets! So you put up more posts… and more… and then more hashtags. Still crickets.
Would you be shocked to know that we have a solution that is actually LESS work?! Yes, do less and get more!
Let’s make it easier by understanding Hook Points
The book Hook Point by Brendan Kane is a great read and will explain how to stand out in a 3-second world. This was a topic covered this month in the Hot+Brave Doula Club Masterclass with guest Kelsey Formost. We walked you through how to do this with your social media – yes, we took out all the guesswork for you. Missed it? You can try out the club for free with the code TRY30 (we would love to see you there!).
Uncovering how this phenomenal book supports your social media is a game-changer for your doula business and will bring you so much ease in what to post to get engagement. Whether you’re a seasoned doula or just starting out, the concepts within Hook Point hold the key to transforming your practice. Let’s dive in!
Understanding the ‘Hook Point’ Revolution
Before we share how Hook Point can revolutionize your doula business, let’s take a moment to grasp the essence of this groundbreaking concept. At its core, a “Hook Point” is that irresistible spark that captivates your audience from the get-go. It’s the magic behind content that not only grabs attention but also keeps it. This is not click bait, this is grabbing the attention of the folks who need your education and support.
Craft Your Compelling Doula Story
- One of the most remarkable takeaways from Hook Point is the power of storytelling. We doulas are storytellers in our own right, guiding families through the beautiful journey of childbirth. Learn how to craft and share your unique doula story to create a strong emotional connection with potential clients.
Navigating the Content Landscape for Doula Businesses
- In today’s digital age, content is king. We explore how the book’s principles can help you create content that stands out amidst the noise, showcasing your expertise and the value of your doula services.
The Trust Factor – Build it with Hook Points
- Trust is the cornerstone of any doula-client relationship. Discover how Hook Point can teach you to build trust and credibility through your online presence and communications.
Engaging on Social Media as a Doula
- Social media is a doula’s playground for connecting with expectant parents. Learn how to craft engaging posts, share valuable insights, and nurture your online community to attract more clients.
Measuring Your Success
- With Hook Point, you’ll gain insights into the metrics that matter in the doula world. Track your progress, identify what’s working, and make data-driven decisions to grow your business.
- Real-life doula success stories serve as inspiring case studies when you can show how you got clients from point A to point B. We have had so many doulas like you apply Hook Point principles to achieve remarkable growth and impact in their practices.
Hook Point is more than a book; it’s a transformational guide for doulas seeking to elevate their practice and reach more expectant and new parents. By embracing its concepts, you can create a doula business that not only grabs attention but also leaves a lasting impression. So, get ready to harness the power of your Hook Point and watch your doula business thrive like never before. Your journey to doula success starts here!
We talk about this and so much more in our Doula Business School. Register for the next session to get all the help you need growing your doula business!
Hook Point Mastery for Doulas: Solve your social media problems.
Explore the essential role of social media for doula.
Note: We have a link in the blog to the book Hook Point that is a paid link as an amazon associate.
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