Want to Book More Doula Clients? These 30 Blog Ideas Will Help You Get Seen

PIN IT

Why Every Doula Needs a Blog (Plus 30 Blog Ideas to Get You Started)

If you’ve ever felt like shouting into the void on Instagram, you’re not alone. Between chasing the algorithm, writing captions that disappear after 24 hours, and trying to stay consistent while also attending births or supporting postpartum clients, it’s easy to burn out on content. 

But your doula business deserves more than a disappearing feed. You deserve a platform that builds trust, attracts dream clients, and works while you sleep. That’s where blogging comes in.

Whether you’re just starting doula training, already running your birth business, or somewhere in between, a blog is one of the most powerful tools you can add to your business strategy. It’s often overlooked, but it’s a key way to get found, be known, and sell your services without feeling like you’re constantly in promo mode.

This gives people a chance to get to know you and spend some time with your wisdom and support.

Let’s talk about why you need a blog…and what to write when you sit down to start.

Why Blogging Works for Doulas

First off, blogging doesn’t mean you have to be a professional writer or spend hours every week churning out perfect content. Your blog is simply a home for your voice. It’s where people can go to learn from you, feel seen, and get a deeper sense of the kind of doula you are.

If you’ve ever googled “how to become a doula” or “what does a birth doula do” or “postpartum support in my city”… you’ve seen how powerful it is when someone’s blog post answers your exact question. Blogging helps you show up in those search results, but for parents and parents-to-be.

PIN IT

Here’s why blogging is especially helpful for full spectrum doulas and birth business owners:

1. It helps you get found online.
   Blogging is one of the best long-term ways to show up in Google search results. By using keywords like birth doula, doula support, and doula care, you improve your chances of showing up when folks are looking for answers.
2. It builds your credibility and connection.
   When someone is considering hiring a birth doula, reading a blog post about what you believe or how you support clients builds trust. They’re more likely to reach out if they already feel connected to you. You will already be helping them through your content which creates a connection 
3. It keeps working after you hit publish.
   Unlike a Reel or a story that disappears or loses traction, a blog post keeps showing up in searches, can be linked in emails, and can be reshared on Pinterest or Facebook over and over again. Honestly, you don’t have a ton of time to market your business, so spending it blogging and sharing those blogs everywhere is a way better bang for your buck!
4. It gives your audience a reason to stay on your site.
   Let’s say someone lands on your homepage because they heard about your doula school or they clicked a link in your bio. If there’s a blog post that speaks to what they’re going through—like healing from a miscarriage or preparing for an unmedicated birth—they’ll stay longer, click around, and begin to see you as someone they trust.
5. It supports your offers.
   Blogging doesn’t need to be salesy. It can simply provide helpful, grounded information that naturally connects to the services you offer. For example, if you write about how fertility doulas support during IVF, you can mention that you work with clients locally or virtually and link to your services page.
6. It’s a place for your story.
   Your story matters. The way you came to birth work, your personal beliefs, your experiences with loss or parenting or healing—those are things that make your business unique. A blog is a powerful place to share your story in a way that honors both you and your audience.

PIN IT

What Should You Write About With Your Blog?

One of the biggest blocks doulas face when starting a blog is not knowing what to write. You don’t need to be clever or original or have all the answers. You just need to be honest, clear, and helpful. Really think about what people are being kept awake at night worrying about and answer that. Also, if you have had clients before, just write about the most asked questions you get. For sure folks are googling those exact things too. 

One of the simplest ways to come up with blog topics that actually get read is to go straight to where people are already asking questions – Google and Reddit. Start typing phrases like “when I am pregnant…” or “postpartum recovery tips” into Google and notice the autocomplete suggestions and the “People also ask” section. These are real-time clues about what your potential clients are searching for. 

Here are a few more pregnancy related terms to kick off autocomplete for you birth doulas:

• Is it safe to… while pregnant
  
• Can I eat… during pregnancy
  
• When will I start to… pregnancy
  
• What does it mean if… during pregnancy
  
• How early can you… pregnancy
• What happens if you… pregnant

You can also browse Reddit threads in spaces like r/BabyBumps, r/Parenting, or r/TryingForABaby to see what kinds of worries, frustrations, and curiosities are coming up again and again. When you write blog posts that directly answer these questions, you’re not only creating super-relevant content, you’re positioning yourself as the warm, knowledgeable doula they’ve been looking for.

Here are 30 blog post ideas organized by type of doula. You can use these as inspiration or copy them word-for-word as working titles.

PIN IT

Pregnancy & Birth FAQs

1. Are VBACs safe? What the evidence really says
2. What does C-section recovery actually feel like?
3. Is eating pineapple during pregnancy safe or risky?
4. Can I take a bath while pregnant? What you need to know
5. When will I feel my baby move…and what if I don’t?
6. Do I really need a birth plan? Or will it just set me up for disappointment?
7. What’s the deal with membrane sweeps? Are they worth it?
8. Should I be worried about pooping during birth?
9. Is it safe to exercise during pregnancy? Tips for all trimesters
10. Can I have sex during pregnancy? What’s normal and what’s not
    

Postpartum & Infant Care FAQs

1. Is co-sleeping really dangerous? What parents should know
2. How long does postpartum bleeding last…and when should I worry?
3. Do I need to wait six weeks to have sex after birth?
4. Why am I so angry after having a baby? Postpartum rage explained
5. What does newborn sleep actually look like?
6. Is cluster feeding normal or a sign something’s wrong?
7. How can I tell if my baby is getting enough milk?
8. Should I wake my baby to feed them?
9. Is it normal to feel disconnected from my baby?
10. What’s the best way to heal your pelvic floor after birth?

PIN IT

Fertility, Loss & Reproductive Health FAQs

1. What does a chemical pregnancy mean – and why does it hurt so much?
2. Can I get pregnant with PCOS? Here’s what to know
3. What is a fertility doula and how do they support conception?
4. How long should I wait to try again after a miscarriage?
5. Do I have to tell people about my pregnancy loss?
6. Is it normal to feel relief after an abortion?
7. What’s the difference between spotting and a period when TTC?
8. What’s the emotional impact of IVF and how do I prepare for it?
9. Can I do anything to improve egg quality naturally?
10. What should I say to someone going through infertility or loss?

Want to Show Up in Local Searches Faster?

Another powerful way to use your blog is by featuring local events, businesses, and resources. This not only builds community and shows your values, it also helps you show up in local search results when someone types in “birth doula in Sacramento” or “postpartum support near me.” Highlight local midwives, birth centers, prenatal yoga classes, local shops and practitioners, or parenting meetups. Write about events you’re attending or co-hosting. 

Use your city or region in your blog titles, headings, and image file names to help with searchability. Here are some examples, “Top Baby Stores in Toronto” or “Best Prenatal Chiropractors in Raleigh” or “What to Expect at a Memphis Pelvic Floor Physio Appointment.” Google loves location-specific content, and your community will love seeing you invested in the people and places around them.

PIN IT

Who doesn’t love a top 5 list?

Creating blog posts with shopping lists or “Top 5” product recommendations is not only helpful for your audience, it’s also a smart way to bring in passive income. Doulas are constantly being asked about their favorite birth ball, baby carrier, nursing bras, or fertility tracking tools. A blog is the perfect place to answer those questions. You can include affiliate links to the products you genuinely love and use, which allows you to earn a small commission when someone clicks through and buys. 

Make sure your post is grounded in your values, trauma-informed, anti-oppressive, and honest. Whether it’s “My Top 5 Must-Haves for the First Week Postpartum” or “The Best Carrier for Plus Sized Parents” or “A Fertility Doula’s Go-To Cycle Tracking Supplies,” these posts build trust and give your readers real value while supporting your birth business financially.

Don’t Forget About How Your Blog Looks

When you’re writing your blog, don’t forget that how it looks matters just as much as what it says. Leaving white space – short paragraphs, line breaks, and clear formatting – makes it easier for tired parents or busy birth workers to actually read it. You can also use H2 and H3 headings to break up your post, guide the reader, and improve accessibility and SEO. 

Between paragraphs, consider adding images or graphics that link to other parts of your site, like another blog post, an upcoming workshop, a spot to book a consult, or your freebie (your “pink spoon”) that gets folks onto your list. These visual links not only keep your site feeling alive and connected, but they help guide your visitors toward the next step in working with you. Plus, it is WAY easier to read when we have pictures breaking up the screen full of text. 

PIN IT

Some Final Doula Blogging ProTips

1. Use keywords naturally in your writing. If your blog post is about getting your successful VBAC, try weaving in phrases like VBAC, trial of labor, avoiding another c-section, or vaginal birth after cesarean section where it makes sense.
2. Keep it simple. You don’t need to write a novel. 500–800 words is plenty to start with.
3. Add a call to action. At the end of your blog post, invite readers to book a consult, join your newsletter, or check out your services page.
4. Share it more than once. Your blog can be repurposed into Instagram posts, link it in your email signature with a graphic, put QR codes on your materials, email content to your list, and add Pinterest pins. Just because you posted it once doesn’t mean you can’t post it again.
   

Blogging won’t magically explode your doula business overnight – but it will build trust, visibility, and depth. It will support your SEO, help people feel seen and supported, and create real connection that leads to clients.

If you’re still in doula training or figuring out your niche, this is the perfect time to begin. You’re laying the foundation for the birth business you want to build. And if you already have a thriving practice but want to grow your reach or get off the content treadmill, your blog can become a pillar of your marketing.

PIN IT

Need support? At bebo mia, our doula business support programs walk you through how to write blogs that get read, found, and shared. Whether you’re a birth doula, postpartum doula, or working in fertility and loss, we’ll help you create content that reflects the heart of your work.

You’ve got stories to tell and questions to answer. Your future clients are looking for you as you read this. Let’s make sure they find you!